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California Lemon Law Civil Action Arbitration

California Lemon Law Civil Action Mediation

Center for Industry Self-Regulation

Children’s Confection Advertising Initiative

Children's Advertising Review Unit (CARU)

Children's Food & Beverage Advertising Initiative (CFBAI)

Data Privacy Framework (DPF) Services

Digital Advertising Accountability Program (DAAP)

Digital Health Privacy Program (DHPP)

Direct Selling Self-Regulatory Council (DSSRC)

Ford Extended Service Arbitration

Global Cross-Border Privacy Rules (CBPR)

National Advertising Division (NAD)

National Advertising Review Board (NARB)

Privacy Recognition for Processors (PRP) Certification

Vendor Privacy Program Certification

Volkswagen Car-Net & Audi Connect

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Briefings
1 Round
1 Round
2 Rounds
2 Rounds +
Challenge Letter
≤ 5 pages
Optional
≤ 20 pages
≤ 30 pages
Eligibility
Single, well-defined issue
Sufficiency of disclosures
Multiple issues: single product/line
Multiple issues; complex substantiation
Evidence
≤ 5 exhibits
Optional
Unlimited
Unlimited
Filing Fees
National Partners: $12,000-$42,400 | Non-National Partners: $15,000-$53,000
$11,200 - $14,000
National Partners: $8,000-$38,400 | Non-National Partners: $10,000-$48,000
National Partners: $24,000-$63,200 | Non-National Partners: $30,000-$79,000
Party Meetings
1 Round
1 Round
1 Round
2 Rounds
Time to Decision (Business Days)
20
20
Final Meeting + 20
Final Meeting + 30

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“ With guidance and mentoring offered by BBB National Programs, I have been able to take my career to the next level. The management team is invested in their employees' advancement and has helped me to progress in my career. ”

Christina Sakhleh | Dispute Resolution Specialist II

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“ During my time at BBB National Programs, my career has advanced through valuable experiences, new skills gained, and meaningful contributions made to our mission. ”

Peter C. Marinello | Vice President, Direct Selling Self-Regulatory Council

“ I love working with a diverse group of individuals who have a wealth of expertise in their fields. Being in MarCom I've had the unique opportunity to broaden my knowledge. ”

Stephanie Taylor | Director, Creative Services

“ I'm surrounded by leading experts in privacy and are at the center of creating solutions for some of the most pressing issues that consumers know they can trust. Great work backed by a trusted name creates an atmosphere where meaningful work can get done. ”

Victoria Akosile | Deputy Director, Privacy Operations

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  • Pokémon Company International
  • The Kraft Heinz Company
  • The Walt Disney Company
  • Paramount
  • Microsoft Corporation
  • Ferrero USA, Inc.
  • The Coca-Cola Company
  • National Basketball Association (NBA)
  • General Mills, Inc.
  • Spin Master, Ltd.
  • McDonald's USA
  • Creative Consumer Concepts (C3)
  • Google, Inc.
  • Danone North America, PBC
  • Nickelodeon
  • Post Consumer Brands, LLC
  • Unilever United States, Inc.
  • Hasbro, Inc.
  • The Bazooka Companies, Inc.
  • MATTEL, Inc.
  • SuperAwesome, Inc.
  • GameFam
  • Nestlé USA, Inc.
  • Burger King Corporation
  • The Hershey Company
  • Mondelēz International, LLC
  • PepsiCo, Inc.
  • Warner Bros. Discovery Inc.
  • LEGO Systems, Inc.

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What happens after a challenge is filed?

Within two business days from the date of online filing, after the filing fee has been processed, NAD will determine whether the challenge is appropriate for the SWIFT process. If NAD accepts the SWIFT challenge, NAD will forward it to the advertiser. See Section 6.1(A) of the Procedures.

What happens if NAD determines that the challenge is not appropriate for the NAD Fast-Track SWIFT process?

When NAD determines a case is not appropriate for Fast-Track SWIFT, NAD will notify the challenger who has the option to refile the challenge in the standard track. If the challenger chooses to withdraw the case, NAD will close the Fast-Track SWIFT challenge and refund a portion of the filing fee. See "Appropriateness for SWIFT," Section 6.1(C) of the Procedures.

Where will the advertiser send its submission(s)?

An advertiser submits all responses via NAD’s online portal. If filed after 4:00 PM ET, the response is considered received the next business day.

May the advertiser object to the challenge being resolved in the NAD Fast-Track SWIFT process?

Yes. An advertiser has an opportunity to object that a case is not appropriate for review in the NAD Fast-Track SWIFT process because it believes that the evidence required to substantiate a claim is too complicated to be evaluated in SWIFT, or because of jurisdiction.

If an advertiser objects to the issue being resolved as an NAD Fast-Track SWIFT case, it should, within four business days after NAD transmitted the challenge to the advertiser, send its objection in writing via the online portal to NAD and the challenger. If an advertiser chooses to file evidence in support of its objection, it may submit any evidence in support of its objection to the NAD Fast-Track SWIFT process confidentially to NAD without providing a copy to the challenger.

If NAD agrees with the advertiser, NAD will notify parties and the challenger will have the option to refile the challenge in the Standard or Complex track or close the challenge. If the challenger chooses to withdraw the case, NAD will close the Fast-Track SWIFT challenge and refund a portion of the filing fee. See "The Advertiser's Objection and Substantive Written Response," Section 6.2 of the Procedures.

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Advertising

Children's

Privacy

Dispute Resolution

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NAD 2025

9.15.25
Washington DC
The National Advertising Division (NAD) annual conference, NAD 2025 will convene advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and navigate the dynamic advertising landscape, best practices and trends, and perspectives on what’s coming next.

Thank you for choosing to apply for BBB National Programs’ Cross-Border Privacy Rules (CBPR) certification.


To begin the application process, please submit the form below. After receiving your completed form, a member of BBB National Programs' Global Privacy Division will be in touch to complete the intake process. If you have any questions, contact us.


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National Advertising Division (NAD)

The U.S. advertising industry founded the National Advertising Division (NAD) in 1971 to build consumer trust in advertising and support fair competition in the marketplace. NAD holds national advertising across all media types to high standards of truth and accuracy by reviewing truth-in-advertising challenges from businesses, trade associations, consumers, or on its own initiative. Through its work, thousands of misleading advertising claims have been removed from the marketplace.

National Advertising Review Board (NARB)

The National Advertising Review Board (NARB), established in 1971, is the appellate body for the U.S. system of advertising industry self-regulation. Five-member NARB panels hear cases appealing an NAD or CARU decision and provide independent industry peer review, ensuring truthfulness and accuracy in national advertising and helping promote voluntary compliance of its decisions—a key pillar of industry self-regulation.

Children’s Advertising Review Unit (CARU)

The Children’s Advertising Review Unit (CARU) helps companies comply with laws and guidelines that protect children under age 13 from deceptive or inappropriate advertising and ensure that, in an online environment, children's data is collected and handled responsibly.

Separately, CARU is the nation’s first Safe Harbor Program under the Children’s Online Privacy Protection Act (COPPA).

Children’s Food and Beverage Advertising Initiative (CFBAI)

The Children’s Food and Beverage Advertising Initiative (CFBAI) was created to improve the landscape of food advertising to children. Under CFBAI, participants voluntarily commit that, in advertising primarily directed to children, they will either not advertise foods or beverages to children at all or advertise only products that meet CFBAI’s strict Uniform Nutrition Criteria. Participants also do not advertise in elementary or middle schools.

Children’s Confection Advertising Initiative (CCAI)

Modeled after CFBAI and created in 2016 in partnership with the National Confectioners Association (NCA), the Children’s Confection Advertising Initiative (CCAI) was created to allow small-to-medium sized confectionery companies to take part in industry self-regulation. 

Direct Selling Self-Regulatory Council (DSSRC)

The Direct Selling Self-Regulatory Council (DSSRC) provides impartial monitoring, enforcement, and dispute resolution regarding product claims or income representations (including lifestyle claims) disseminated by direct selling companies and their sales force members. This program provides a robust challenge process that also includes the opportunity for a company to appeal a decision.

“ CBPR and PRP are important certifications that enable businesses of all sizes to demonstrate their commitment to safe and accountable personal data handling no matter where in the world the processing is taking place. ”