Kids Industry Connect

The 2025 Kids Industry Connect Summit brings together industry leaders to explore the fast-evolving landscape of marketing to children and teens in the United States. Connect with like-minded, forward-thinking brands for engaging sessions and CLE credit.

Navigating California's Lemon Law

BBB National Programs is helping manufacturers comply with California's Assembly Bill No. 1755, which introduces significant lemon law changes if a consumer intends to seek restitution or replacement of a motor vehicle.

Political Ads Guidance

The Digital Advertising Accountability Program has issued new guidance on How to Ensure Transparency in Political Advertising to educate advertisers sponsorship transparency requirements for online and mobile political ads.

The COPPA Rule

The Federal Trade Commission (FTC) finalized its changes to the Children’s Online Privacy Protection Act (COPPA) Rule, and Congress is re-examining COPPA 2.0. CARU breaks down what you need to know. 

Automotive Disputes

BBB AUTO LINE helps settle vehicle warranty and lemon law disputes without the need for an attorney. But it is important to understand eligibility, which can depend on a number of factors such as the manufacturer of your vehicle.

In the News

The House Committee on Energy and Commerce issued an RFI inviting stakeholders to share their insights and suggestions on the newly formed data privacy working group. BBB National Programs appreciated the opportunity to comment on the need for such a framework as well as our recommendations for its development.

Our Impact

Keeping Advertising Honest

Promoting truthful, transparent, responsible advertising through self-regulation, monitoring, and enforcement.

Achieving Privacy Accountability

Advancing privacy best practices and operating independent, third-party accountability programs to help businesses and consumers navigate the digital marketplace.

Protecting Children & Teens Online

Protecting children from deceptive or inappropriate advertising and ensuring that, in an online environment, children’s data is collected and handled responsibly.

Resolving Consumer Disputes

Success in neutral impartial mediation and arbitration for nearly 40 years, including BBB AUTO LINE, class action arbitration, and custom programs.

Emerging Issues & Programs

BBB National Programs is continuously working on new programs and initiatives to support the evolving business landscape.

Explore BBB National Programs

Our independent industry self-regulation, accountability, and dispute resolution programs have a long track record of success, beginning with the founding of our National Advertising Division in 1971. Today, we operate more than 20 self-regulation and dispute resolution programs.

California Lemon Law Civil Action Arbitration

California Lemon Law Civil Action Mediation

Center for Industry Self-Regulation

Children’s Confection Advertising Initiative

Children's Advertising Review Unit (CARU)

Children's Food & Beverage Advertising Initiative (CFBAI)

Data Privacy Framework (DPF) Services

Digital Advertising Accountability Program (DAAP)

Digital Health Privacy Program (DHPP)

Direct Selling Self-Regulatory Council (DSSRC)

Ford Extended Service Arbitration

Global Cross-Border Privacy Rules (CBPR)

National Advertising Division (NAD)

National Advertising Review Board (NARB)

Privacy Recognition for Processors (PRP) Certification

Vendor Privacy Program Certification

Volkswagen Car-Net & Audi Connect

Media & Resources

Our National Partners

  • Conagra Brands, Inc.
  • Hormel Foods Corporation
  • American Advertising Federation (AAF)
  • BIC Corporation
  • The Coca-Cola Company
  • Google, Inc.
  • Proskauer Rose LLP
  • Nestle USA, Inc.
  • Crowell & Moring LLP
  • Osano, Inc.
  • Church & Dwight Co, Inc.
  • Georgia-Pacific LLC
  • Post Consumer Brands, LLC
  • Nissan North America, Inc.
  • Keurig Dr. Pepper, Inc.
  • Purdy Smith
  • Inspire Brands
  • Foley Hoag, LLP
  • Kramer Levin Naftalis & Frankel LLP
  • National Basketball Association (NBA)
  • T-Mobile USA, Inc.
  • The Boston Beer Company
  • Lucid Group, Inc.
  • The ADT Corporation
  • Davis Wright Tremaine LLP
  • The Kraft Heinz Company
  • Mondelez International, LLC
  • Hostess Brands, LLC
  • The Walt Disney Company
  • Livewire Group
  • Kelley Drye & Warren LLP
  • Great Healthworks, Inc.
  • Spin Master, Ltd.
  • Bayer Healthcare, LLC
  • Danone North America, PBC
  • Kellanova
  • Expedia, Inc.
  • Unilever United States, Inc.
  • Haynes and Boone, LLP
  • Plexus Worldwide
  • Capital One
  • Verizon Communications, Inc.
  • Association of National Advertisers (ANA)
  • DLA Piper LLP
  • White & Case LLP
  • S.C. Johnson & Son, Inc.
  • JP Morgan Chase Credit Card
  • Interactive Advertising Bureau (IAB)
  • Reed Smith LLP
  • Market America Worldwide
  • Reckitt Benckiser LLC
  • Nu Skin Enterprises, Inc.
  • L'Oréal USA, Inc.
  • Vesync Corporation
  • Arent Fox LLP
  • Mazda North American Operations
  • Direct Selling Association (DSA)
  • Foley & Lardner LLP
  • MATTEL, Inc.
  • Paramount
  • The Procter & Gamble Company
  • LEGO Systems, Inc.
  • The Clorox Company
  • BakerHostetler
  • Mars, Inc.
  • BISSELL
  • Campbell Soup Company
  • Warner Bros. Discovery Inc.
  • Council for Responsible Nutrition (CRN)
  • Kao USA Inc.
  • Creative Consumer Concepts (C3)
  • Sharkninja Operating LLC
  • Frankfurt, Kurnit, Klein & Selz PC
  • Ford Motor Company
  • Arnold & Porter Kaye Scholer LLP
  • GameFam
  • Colgate-Palmolive Company
  • Keller and Heckman LLP
  • Overstock.com
  • Ferrero USA, Inc.
  • Katten Muchin Rosenman LLP
  • Coty, Inc.
  • Hyundai Motor America
  • Loeb & Loeb, LLP
  • Kimberly-Clark Corporation
  • Perkins Coie LLP
  • Faegre Drinker Biddle & Reath LLP
  • AlEn USA, LLC
  • McDonald's USA
  • Arbonne International, LLC
  • Patterson Belknap Webb & Tyler LLP
  • Lindt & Sprungli USA, Inc.
  • Olshan Frome Wolosky LLP
  • SafeGuard Privacy, Inc.
  • Ferrara Candy Company
  • Covington & Burlington LLP
  • Haleon
  • Melaleuca, Inc.
  • GuruNanda LLC
  • Pokémon Company International
  • 4A's
  • Oral Essentials, Inc.
  • McGuireWoods LLP
  • SuperAwesome, Inc.
  • National Confectioners Association (NCA)
  • Kirkland & Ellis LLP
  • PepsiCo, Inc.
  • Hasbro, Inc.
  • Henkel North America
  • Alticor
  • The Bazooka Companies, Inc.
  • Tempur Sealy International, Inc.
  • The Hershey Company
  • Dyson, Inc.
  • Venable LLP
  • Kilpatrick Townsend & Stockton LLP
  • Meta
  • General Mills, Inc.
  • Simpson Thatcher & Bartlett LLP
  • Burger King Corporation
  • Manatt, Phelps & Phillips, LLP
  • Davis & Gilbert LLP

CEO Spotlight

Thought leadership on pressing topics and emerging issues from BBB National Programs President & CEO Eric D. Reicin.  

The Compelling Need for Academic Research on Industry Self-Regulation

Industry self-regulation remains largely misunderstood. As Arizona State University pilots a new soft law and industry self-regulation curricula this year for second and third-year law students to help increase exposure to this topic, additional academic research into the conditions that would expand industry self-regulation’s impact is necessary. 

Upcoming Events

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2025 National Advertising Division Annual Conference

September 15-17, 2025
Washington D.C.
The National Advertising Division (NAD) annual conference, NAD 2025 will convene advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and navigate the dynamic advertising landscape, best practices and trends, and perspectives on what’s coming next.

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September 15-17, 2025
City, State
The National Advertising Division (NAD) annual conference, NAD 2025 will convene advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and navigate the dynamic advertising landscape, best practices and trends, and perspectives on what’s coming next.