Kids Industry Connect

The 2025 Kids Industry Connect Summit brings together industry leaders to explore the fast-evolving landscape of marketing to children and teens in the United States. Connect with like-minded, forward-thinking brands for engaging sessions and CLE credit.

Navigating California's Lemon Law

BBB National Programs is helping manufacturers comply with California's Assembly Bill No. 1755, which introduces significant lemon law changes if a consumer intends to seek restitution or replacement of a motor vehicle.

Political Ads Guidance

The Digital Advertising Accountability Program has issued new guidance on How to Ensure Transparency in Political Advertising to educate advertisers sponsorship transparency requirements for online and mobile political ads.

The COPPA Rule

The Federal Trade Commission (FTC) finalized its changes to the Children’s Online Privacy Protection Act (COPPA) Rule, and Congress is re-examining COPPA 2.0. CARU breaks down what you need to know. 

Automotive Disputes

BBB AUTO LINE helps settle vehicle warranty and lemon law disputes without the need for an attorney. But it is important to understand eligibility, which can depend on a number of factors such as the manufacturer of your vehicle.

In the News

The House Committee on Energy and Commerce issued an RFI inviting stakeholders to share their insights and suggestions on the newly formed data privacy working group. BBB National Programs appreciated the opportunity to comment on the need for such a framework as well as our recommendations for its development.

Our Impact

Keeping Advertising Honest

Promoting truthful, transparent, responsible advertising through self-regulation, monitoring, and enforcement.

Achieving Privacy Accountability

Advancing privacy best practices and operating independent, third-party accountability programs to help businesses and consumers navigate the digital marketplace.

Protecting Children & Teens Online

Protecting children from deceptive or inappropriate advertising and ensuring that, in an online environment, children’s data is collected and handled responsibly.

Resolving Consumer Disputes

Success in neutral impartial mediation and arbitration for nearly 40 years, including BBB AUTO LINE, class action arbitration, and custom programs.

Emerging Issues & Programs

BBB National Programs is continuously working on new programs and initiatives to support the evolving business landscape.

Explore BBB National Programs

Our independent industry self-regulation, accountability, and dispute resolution programs have a long track record of success, beginning with the founding of our National Advertising Division in 1971. Today, we operate more than 20 self-regulation and dispute resolution programs.

California Lemon Law Civil Action Arbitration

California Lemon Law Civil Action Mediation

Center for Industry Self-Regulation

Children’s Confection Advertising Initiative

Children's Advertising Review Unit (CARU)

Children's Food & Beverage Advertising Initiative (CFBAI)

Data Privacy Framework (DPF) Services

Digital Advertising Accountability Program (DAAP)

Digital Health Privacy Program (DHPP)

Direct Selling Self-Regulatory Council (DSSRC)

Ford Extended Service Arbitration

Global Cross-Border Privacy Rules (CBPR)

National Advertising Division (NAD)

National Advertising Review Board (NARB)

Privacy Recognition for Processors (PRP) Certification

Vendor Privacy Program Certification

Volkswagen Car-Net & Audi Connect

Media & Resources

Our National Partners

  • DLA Piper LLP
  • Davis & Gilbert LLP
  • Katten Muchin Rosenman LLP
  • PepsiCo, Inc.
  • Mondelez International, LLC
  • Plexus Worldwide
  • Hostess Brands, LLC
  • Livewire Group
  • Overstock.com
  • JP Morgan Chase Credit Card
  • Vesync Corporation
  • Sharkninja Operating LLC
  • Kao USA Inc.
  • Creative Consumer Concepts (C3)
  • Davis Wright Tremaine LLP
  • Association of National Advertisers (ANA)
  • Kramer Levin Naftalis & Frankel LLP
  • Ferrero USA, Inc.
  • Market America Worldwide
  • Haleon
  • Direct Selling Association (DSA)
  • Danone North America, PBC
  • Osano, Inc.
  • Foley & Lardner LLP
  • Nestle USA, Inc.
  • National Confectioners Association (NCA)
  • Dyson, Inc.
  • The Hershey Company
  • MATTEL, Inc.
  • SuperAwesome, Inc.
  • Kirkland & Ellis LLP
  • The Clorox Company
  • Covington & Burlington LLP
  • The Boston Beer Company
  • Patterson Belknap Webb & Tyler LLP
  • Ford Motor Company
  • McGuireWoods LLP
  • The ADT Corporation
  • Paramount
  • Conagra Brands, Inc.
  • Simpson Thatcher & Bartlett LLP
  • Verizon Communications, Inc.
  • McDonald's USA
  • American Advertising Federation (AAF)
  • BIC Corporation
  • Reckitt Benckiser LLC
  • Mars, Inc.
  • Kelley Drye & Warren LLP
  • Frankfurt, Kurnit, Klein & Selz PC
  • Loeb & Loeb, LLP
  • Olshan Frome Wolosky LLP
  • Melaleuca, Inc.
  • Kilpatrick Townsend & Stockton LLP
  • T-Mobile USA, Inc.
  • Mazda North American Operations
  • Purdy Smith
  • AlEn USA, LLC
  • BakerHostetler
  • Pokémon Company International
  • Council for Responsible Nutrition (CRN)
  • BISSELL
  • Tempur Sealy International, Inc.
  • The Bazooka Companies, Inc.
  • Faegre Drinker Biddle & Reath LLP
  • Lucid Group, Inc.
  • General Mills, Inc.
  • Crowell & Moring LLP
  • 4A's
  • Spin Master, Ltd.
  • Proskauer Rose LLP
  • Capital One
  • Arent Fox LLP
  • L'Oréal USA, Inc.
  • National Basketball Association (NBA)
  • Ferrara Candy Company
  • Oral Essentials, Inc.
  • Hasbro, Inc.
  • Interactive Advertising Bureau (IAB)
  • Expedia, Inc.
  • GuruNanda LLC
  • Foley Hoag, LLP
  • The Coca-Cola Company
  • S.C. Johnson & Son, Inc.
  • Hormel Foods Corporation
  • Bayer Healthcare, LLC
  • Venable LLP
  • Lindt & Sprungli USA, Inc.
  • Warner Bros. Discovery Inc.
  • Nu Skin Enterprises, Inc.
  • The Procter & Gamble Company
  • SafeGuard Privacy, Inc.
  • Campbell Soup Company
  • LEGO Systems, Inc.
  • Unilever United States, Inc.
  • Reed Smith LLP
  • Keller and Heckman LLP
  • Kellanova
  • Georgia-Pacific LLC
  • Perkins Coie LLP
  • Burger King Corporation
  • White & Case LLP
  • Arbonne International, LLC
  • Nissan North America, Inc.
  • The Walt Disney Company
  • The Kraft Heinz Company
  • Great Healthworks, Inc.
  • Post Consumer Brands, LLC
  • GameFam
  • Inspire Brands
  • Church & Dwight Co, Inc.
  • Coty, Inc.
  • Keurig Dr. Pepper, Inc.
  • Kimberly-Clark Corporation
  • Hyundai Motor America
  • Meta
  • Henkel North America
  • Haynes and Boone, LLP
  • Alticor
  • Colgate-Palmolive Company
  • Manatt, Phelps & Phillips, LLP
  • Google, Inc.
  • Arnold & Porter Kaye Scholer LLP

CEO Spotlight

Thought leadership on pressing topics and emerging issues from BBB National Programs President & CEO Eric D. Reicin.  

The Compelling Need for Academic Research on Industry Self-Regulation

Industry self-regulation remains largely misunderstood. As Arizona State University pilots a new soft law and industry self-regulation curricula this year for second and third-year law students to help increase exposure to this topic, additional academic research into the conditions that would expand industry self-regulation’s impact is necessary. 

Upcoming Events

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2025 National Advertising Division Annual Conference

September 15-17, 2025
Washington D.C.
The National Advertising Division (NAD) annual conference, NAD 2025 will convene advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and navigate the dynamic advertising landscape, best practices and trends, and perspectives on what’s coming next.

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September 15-17, 2025
City, State
The National Advertising Division (NAD) annual conference, NAD 2025 will convene advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and navigate the dynamic advertising landscape, best practices and trends, and perspectives on what’s coming next.