Kids Industry Connect

The 2025 Kids Industry Connect Summit brings together industry leaders to explore the fast-evolving landscape of marketing to children and teens in the United States. Connect with like-minded, forward-thinking brands for engaging sessions and CLE credit.

Navigating California's Lemon Law

BBB National Programs is helping manufacturers comply with California's Assembly Bill No. 1755, which introduces significant lemon law changes if a consumer intends to seek restitution or replacement of a motor vehicle.

Political Ads Guidance

The Digital Advertising Accountability Program has issued new guidance on How to Ensure Transparency in Political Advertising to educate advertisers sponsorship transparency requirements for online and mobile political ads.

The COPPA Rule

The Federal Trade Commission (FTC) finalized its changes to the Children’s Online Privacy Protection Act (COPPA) Rule, and Congress is re-examining COPPA 2.0. CARU breaks down what you need to know. 

Automotive Disputes

BBB AUTO LINE helps settle vehicle warranty and lemon law disputes without the need for an attorney. But it is important to understand eligibility, which can depend on a number of factors such as the manufacturer of your vehicle.

In the News

The House Committee on Energy and Commerce issued an RFI inviting stakeholders to share their insights and suggestions on the newly formed data privacy working group. BBB National Programs appreciated the opportunity to comment on the need for such a framework as well as our recommendations for its development.

Our Impact

Keeping Advertising Honest

Promoting truthful, transparent, responsible advertising through self-regulation, monitoring, and enforcement.

Achieving Privacy Accountability

Advancing privacy best practices and operating independent, third-party accountability programs to help businesses and consumers navigate the digital marketplace.

Protecting Children & Teens Online

Protecting children from deceptive or inappropriate advertising and ensuring that, in an online environment, children’s data is collected and handled responsibly.

Resolving Consumer Disputes

Success in neutral impartial mediation and arbitration for nearly 40 years, including BBB AUTO LINE, class action arbitration, and custom programs.

Emerging Issues & Programs

BBB National Programs is continuously working on new programs and initiatives to support the evolving business landscape.

Explore BBB National Programs

Our independent industry self-regulation, accountability, and dispute resolution programs have a long track record of success, beginning with the founding of our National Advertising Division in 1971. Today, we operate more than 20 self-regulation and dispute resolution programs.

California Lemon Law Civil Action Arbitration

California Lemon Law Civil Action Mediation

Center for Industry Self-Regulation

Children’s Confection Advertising Initiative

Children's Advertising Review Unit (CARU)

Children's Food & Beverage Advertising Initiative (CFBAI)

Data Privacy Framework (DPF) Services

Digital Advertising Accountability Program (DAAP)

Digital Health Privacy Program (DHPP)

Direct Selling Self-Regulatory Council (DSSRC)

Ford Extended Service Arbitration

Global Cross-Border Privacy Rules (CBPR)

National Advertising Division (NAD)

National Advertising Review Board (NARB)

Privacy Recognition for Processors (PRP) Certification

Vendor Privacy Program Certification

Volkswagen Car-Net & Audi Connect

Media & Resources

Our National Partners

  • Warner Bros. Discovery Inc.
  • Kellanova
  • Kimberly-Clark Corporation
  • Overstock.com
  • Hasbro, Inc.
  • Davis Wright Tremaine LLP
  • BIC Corporation
  • Haynes and Boone, LLP
  • Purdy Smith
  • Foley Hoag, LLP
  • The Procter & Gamble Company
  • General Mills, Inc.
  • Paramount
  • Katten Muchin Rosenman LLP
  • Great Healthworks, Inc.
  • The Hershey Company
  • S.C. Johnson & Son, Inc.
  • McGuireWoods LLP
  • Perkins Coie LLP
  • Reed Smith LLP
  • Coty, Inc.
  • Covington & Burlington LLP
  • Unilever United States, Inc.
  • The Bazooka Companies, Inc.
  • 4A's
  • Arbonne International, LLC
  • The Clorox Company
  • Spin Master, Ltd.
  • Direct Selling Association (DSA)
  • The Walt Disney Company
  • Expedia, Inc.
  • Loeb & Loeb, LLP
  • Hormel Foods Corporation
  • Verizon Communications, Inc.
  • SafeGuard Privacy, Inc.
  • Danone North America, PBC
  • Kirkland & Ellis LLP
  • Lucid Group, Inc.
  • Creative Consumer Concepts (C3)
  • Council for Responsible Nutrition (CRN)
  • Church & Dwight Co, Inc.
  • Foley & Lardner LLP
  • BISSELL
  • Kelley Drye & Warren LLP
  • Oral Essentials, Inc.
  • Hyundai Motor America
  • BakerHostetler
  • L'Oréal USA, Inc.
  • The Coca-Cola Company
  • Kramer Levin Naftalis & Frankel LLP
  • Manatt, Phelps & Phillips, LLP
  • Ford Motor Company
  • Campbell Soup Company
  • Livewire Group
  • Association of National Advertisers (ANA)
  • Mazda North American Operations
  • AlEn USA, LLC
  • JP Morgan Chase Credit Card
  • Burger King Corporation
  • Sharkninja Operating LLC
  • McDonald's USA
  • Lindt & Sprungli USA, Inc.
  • Kilpatrick Townsend & Stockton LLP
  • SuperAwesome, Inc.
  • White & Case LLP
  • Reckitt Benckiser LLC
  • Keller and Heckman LLP
  • Patterson Belknap Webb & Tyler LLP
  • Nu Skin Enterprises, Inc.
  • MATTEL, Inc.
  • National Confectioners Association (NCA)
  • Interactive Advertising Bureau (IAB)
  • Arnold & Porter Kaye Scholer LLP
  • Pokémon Company International
  • Plexus Worldwide
  • Simpson Thatcher & Bartlett LLP
  • Olshan Frome Wolosky LLP
  • The Boston Beer Company
  • The ADT Corporation
  • Tempur Sealy International, Inc.
  • Proskauer Rose LLP
  • Crowell & Moring LLP
  • Osano, Inc.
  • Melaleuca, Inc.
  • Haleon
  • LEGO Systems, Inc.
  • Keurig Dr. Pepper, Inc.
  • Vesync Corporation
  • Venable LLP
  • Kao USA Inc.
  • Henkel North America
  • Meta
  • GuruNanda LLC
  • Colgate-Palmolive Company
  • National Basketball Association (NBA)
  • Nestle USA, Inc.
  • PepsiCo, Inc.
  • Capital One
  • Faegre Drinker Biddle & Reath LLP
  • Google, Inc.
  • DLA Piper LLP
  • Davis & Gilbert LLP
  • Ferrero USA, Inc.
  • Mars, Inc.
  • The Kraft Heinz Company
  • American Advertising Federation (AAF)
  • Frankfurt, Kurnit, Klein & Selz PC
  • GameFam
  • Market America Worldwide
  • Georgia-Pacific LLC
  • Alticor
  • Arent Fox LLP
  • Inspire Brands
  • Conagra Brands, Inc.
  • Nissan North America, Inc.
  • Dyson, Inc.
  • T-Mobile USA, Inc.
  • Hostess Brands, LLC
  • Post Consumer Brands, LLC
  • Mondelez International, LLC
  • Bayer Healthcare, LLC
  • Ferrara Candy Company

CEO Spotlight

Thought leadership on pressing topics and emerging issues from BBB National Programs President & CEO Eric D. Reicin.  

The Compelling Need for Academic Research on Industry Self-Regulation

Industry self-regulation remains largely misunderstood. As Arizona State University pilots a new soft law and industry self-regulation curricula this year for second and third-year law students to help increase exposure to this topic, additional academic research into the conditions that would expand industry self-regulation’s impact is necessary. 

Upcoming Events

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2025 National Advertising Division Annual Conference

September 15-17, 2025
Washington D.C.
The National Advertising Division (NAD) annual conference, NAD 2025 will convene advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and navigate the dynamic advertising landscape, best practices and trends, and perspectives on what’s coming next.

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September 15-17, 2025
City, State
The National Advertising Division (NAD) annual conference, NAD 2025 will convene advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and navigate the dynamic advertising landscape, best practices and trends, and perspectives on what’s coming next.