Kids Industry Connect

The 2025 Kids Industry Connect Summit brings together industry leaders to explore the fast-evolving landscape of marketing to children and teens in the United States. Connect with like-minded, forward-thinking brands for engaging sessions and CLE credit.

Navigating California's Lemon Law

BBB National Programs is helping manufacturers comply with California's Assembly Bill No. 1755, which introduces significant lemon law changes if a consumer intends to seek restitution or replacement of a motor vehicle.

Political Ads Guidance

The Digital Advertising Accountability Program has issued new guidance on How to Ensure Transparency in Political Advertising to educate advertisers sponsorship transparency requirements for online and mobile political ads.

The COPPA Rule

The Federal Trade Commission (FTC) finalized its changes to the Children’s Online Privacy Protection Act (COPPA) Rule, and Congress is re-examining COPPA 2.0. CARU breaks down what you need to know. 

Automotive Disputes

BBB AUTO LINE helps settle vehicle warranty and lemon law disputes without the need for an attorney. But it is important to understand eligibility, which can depend on a number of factors such as the manufacturer of your vehicle.

In the News

The House Committee on Energy and Commerce issued an RFI inviting stakeholders to share their insights and suggestions on the newly formed data privacy working group. BBB National Programs appreciated the opportunity to comment on the need for such a framework as well as our recommendations for its development.

Our Impact

Keeping Advertising Honest

Promoting truthful, transparent, responsible advertising through self-regulation, monitoring, and enforcement.

Achieving Privacy Accountability

Advancing privacy best practices and operating independent, third-party accountability programs to help businesses and consumers navigate the digital marketplace.

Protecting Children & Teens Online

Protecting children from deceptive or inappropriate advertising and ensuring that, in an online environment, children’s data is collected and handled responsibly.

Resolving Consumer Disputes

Success in neutral impartial mediation and arbitration for nearly 40 years, including BBB AUTO LINE, class action arbitration, and custom programs.

Emerging Issues & Programs

BBB National Programs is continuously working on new programs and initiatives to support the evolving business landscape.

Explore BBB National Programs

Our independent industry self-regulation, accountability, and dispute resolution programs have a long track record of success, beginning with the founding of our National Advertising Division in 1971. Today, we operate more than 20 self-regulation and dispute resolution programs.

California Lemon Law Civil Action Arbitration

California Lemon Law Civil Action Mediation

Center for Industry Self-Regulation

Children’s Confection Advertising Initiative

Children's Advertising Review Unit (CARU)

Children's Food & Beverage Advertising Initiative (CFBAI)

Data Privacy Framework (DPF) Services

Digital Advertising Accountability Program (DAAP)

Digital Health Privacy Program (DHPP)

Direct Selling Self-Regulatory Council (DSSRC)

Ford Extended Service Arbitration

Global Cross-Border Privacy Rules (CBPR)

National Advertising Division (NAD)

National Advertising Review Board (NARB)

Privacy Recognition for Processors (PRP) Certification

Vendor Privacy Program Certification

Volkswagen Car-Net & Audi Connect

Media & Resources

Our National Partners

  • The Procter & Gamble Company
  • Kelley Drye & Warren LLP
  • Keurig Dr. Pepper, Inc.
  • Vesync Corporation
  • Alticor
  • American Advertising Federation (AAF)
  • Market America Worldwide
  • Spin Master, Ltd.
  • Kao USA Inc.
  • Coty, Inc.
  • Covington & Burlington LLP
  • Manatt, Phelps & Phillips, LLP
  • Crowell & Moring LLP
  • Arent Fox LLP
  • Mazda North American Operations
  • Nestle USA, Inc.
  • McGuireWoods LLP
  • The Hershey Company
  • National Confectioners Association (NCA)
  • Kilpatrick Townsend & Stockton LLP
  • Pokémon Company International
  • Kellanova
  • Henkel North America
  • Haynes and Boone, LLP
  • Association of National Advertisers (ANA)
  • 4A's
  • L'Oréal USA, Inc.
  • Melaleuca, Inc.
  • Frankfurt, Kurnit, Klein & Selz PC
  • Google, Inc.
  • Purdy Smith
  • Livewire Group
  • Great Healthworks, Inc.
  • The Coca-Cola Company
  • Perkins Coie LLP
  • Kramer Levin Naftalis & Frankel LLP
  • Bayer Healthcare, LLC
  • Keller and Heckman LLP
  • SuperAwesome, Inc.
  • Campbell Soup Company
  • SafeGuard Privacy, Inc.
  • Simpson Thatcher & Bartlett LLP
  • Proskauer Rose LLP
  • Ferrero USA, Inc.
  • Church & Dwight Co, Inc.
  • The ADT Corporation
  • Patterson Belknap Webb & Tyler LLP
  • DLA Piper LLP
  • Capital One
  • General Mills, Inc.
  • Post Consumer Brands, LLC
  • Reed Smith LLP
  • Katten Muchin Rosenman LLP
  • The Boston Beer Company
  • JP Morgan Chase Credit Card
  • Olshan Frome Wolosky LLP
  • BakerHostetler
  • Haleon
  • The Bazooka Companies, Inc.
  • Overstock.com
  • BIC Corporation
  • Mars, Inc.
  • Dyson, Inc.
  • Oral Essentials, Inc.
  • White & Case LLP
  • Nu Skin Enterprises, Inc.
  • Foley Hoag, LLP
  • Tempur Sealy International, Inc.
  • LEGO Systems, Inc.
  • Davis Wright Tremaine LLP
  • Kimberly-Clark Corporation
  • Danone North America, PBC
  • Hasbro, Inc.
  • Georgia-Pacific LLC
  • Ferrara Candy Company
  • Reckitt Benckiser LLC
  • Arnold & Porter Kaye Scholer LLP
  • Colgate-Palmolive Company
  • GameFam
  • The Clorox Company
  • S.C. Johnson & Son, Inc.
  • PepsiCo, Inc.
  • Unilever United States, Inc.
  • Foley & Lardner LLP
  • Warner Bros. Discovery Inc.
  • Arbonne International, LLC
  • National Basketball Association (NBA)
  • Direct Selling Association (DSA)
  • Hormel Foods Corporation
  • Inspire Brands
  • Council for Responsible Nutrition (CRN)
  • Plexus Worldwide
  • Expedia, Inc.
  • Meta
  • The Kraft Heinz Company
  • BISSELL
  • Osano, Inc.
  • AlEn USA, LLC
  • Lucid Group, Inc.
  • Interactive Advertising Bureau (IAB)
  • Creative Consumer Concepts (C3)
  • Davis & Gilbert LLP
  • MATTEL, Inc.
  • Conagra Brands, Inc.
  • Hyundai Motor America
  • The Walt Disney Company
  • Loeb & Loeb, LLP
  • Hostess Brands, LLC
  • T-Mobile USA, Inc.
  • Verizon Communications, Inc.
  • McDonald's USA
  • Ford Motor Company
  • GuruNanda LLC
  • Paramount
  • Nissan North America, Inc.
  • Burger King Corporation
  • Kirkland & Ellis LLP
  • Venable LLP
  • Mondelez International, LLC
  • Sharkninja Operating LLC
  • Lindt & Sprungli USA, Inc.
  • Faegre Drinker Biddle & Reath LLP

CEO Spotlight

Thought leadership on pressing topics and emerging issues from BBB National Programs President & CEO Eric D. Reicin.  

The Compelling Need for Academic Research on Industry Self-Regulation

Industry self-regulation remains largely misunderstood. As Arizona State University pilots a new soft law and industry self-regulation curricula this year for second and third-year law students to help increase exposure to this topic, additional academic research into the conditions that would expand industry self-regulation’s impact is necessary. 

Upcoming Events

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2025 National Advertising Division Annual Conference

September 15-17, 2025
Washington D.C.
The National Advertising Division (NAD) annual conference, NAD 2025 will convene advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and navigate the dynamic advertising landscape, best practices and trends, and perspectives on what’s coming next.

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September 15-17, 2025
City, State
The National Advertising Division (NAD) annual conference, NAD 2025 will convene advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and navigate the dynamic advertising landscape, best practices and trends, and perspectives on what’s coming next.