Kids Industry Connect

The 2025 Kids Industry Connect Summit brings together industry leaders to explore the fast-evolving landscape of marketing to children and teens in the United States. Connect with like-minded, forward-thinking brands for engaging sessions and CLE credit.

Navigating California's Lemon Law

BBB National Programs is helping manufacturers comply with California's Assembly Bill No. 1755, which introduces significant lemon law changes if a consumer intends to seek restitution or replacement of a motor vehicle.

Political Ads Guidance

The Digital Advertising Accountability Program has issued new guidance on How to Ensure Transparency in Political Advertising to educate advertisers sponsorship transparency requirements for online and mobile political ads.

The COPPA Rule

The Federal Trade Commission (FTC) finalized its changes to the Children’s Online Privacy Protection Act (COPPA) Rule, and Congress is re-examining COPPA 2.0. CARU breaks down what you need to know. 

Automotive Disputes

BBB AUTO LINE helps settle vehicle warranty and lemon law disputes without the need for an attorney. But it is important to understand eligibility, which can depend on a number of factors such as the manufacturer of your vehicle.

In the News

The House Committee on Energy and Commerce issued an RFI inviting stakeholders to share their insights and suggestions on the newly formed data privacy working group. BBB National Programs appreciated the opportunity to comment on the need for such a framework as well as our recommendations for its development.

Our Impact

Keeping Advertising Honest

Promoting truthful, transparent, responsible advertising through self-regulation, monitoring, and enforcement.

Achieving Privacy Accountability

Advancing privacy best practices and operating independent, third-party accountability programs to help businesses and consumers navigate the digital marketplace.

Protecting Children & Teens Online

Protecting children from deceptive or inappropriate advertising and ensuring that, in an online environment, children’s data is collected and handled responsibly.

Resolving Consumer Disputes

Success in neutral impartial mediation and arbitration for nearly 40 years, including BBB AUTO LINE, class action arbitration, and custom programs.

Emerging Issues & Programs

BBB National Programs is continuously working on new programs and initiatives to support the evolving business landscape.

Explore BBB National Programs

Our independent industry self-regulation, accountability, and dispute resolution programs have a long track record of success, beginning with the founding of our National Advertising Division in 1971. Today, we operate more than 20 self-regulation and dispute resolution programs.

California Lemon Law Civil Action Arbitration

California Lemon Law Civil Action Mediation

Center for Industry Self-Regulation

Children’s Confection Advertising Initiative

Children's Advertising Review Unit (CARU)

Children's Food & Beverage Advertising Initiative (CFBAI)

Data Privacy Framework (DPF) Services

Digital Advertising Accountability Program (DAAP)

Digital Health Privacy Program (DHPP)

Direct Selling Self-Regulatory Council (DSSRC)

Ford Extended Service Arbitration

Global Cross-Border Privacy Rules (CBPR)

National Advertising Division (NAD)

National Advertising Review Board (NARB)

Privacy Recognition for Processors (PRP) Certification

Vendor Privacy Program Certification

Volkswagen Car-Net & Audi Connect

Media & Resources

Our National Partners

  • Plexus Worldwide
  • Burger King Corporation
  • Tempur Sealy International, Inc.
  • Kao USA Inc.
  • Overstock.com
  • LEGO Systems, Inc.
  • Expedia, Inc.
  • Hasbro, Inc.
  • Coty, Inc.
  • Livewire Group
  • Sharkninja Operating LLC
  • The Bazooka Companies, Inc.
  • Lindt & Sprungli USA, Inc.
  • Kelley Drye & Warren LLP
  • Conagra Brands, Inc.
  • Interactive Advertising Bureau (IAB)
  • Kilpatrick Townsend & Stockton LLP
  • Kirkland & Ellis LLP
  • Unilever United States, Inc.
  • Henkel North America
  • Hormel Foods Corporation
  • Covington & Burlington LLP
  • SafeGuard Privacy, Inc.
  • BakerHostetler
  • Hyundai Motor America
  • Mondelez International, LLC
  • Melaleuca, Inc.
  • Ford Motor Company
  • Osano, Inc.
  • The Kraft Heinz Company
  • Kimberly-Clark Corporation
  • AlEn USA, LLC
  • Ferrara Candy Company
  • Frankfurt, Kurnit, Klein & Selz PC
  • American Advertising Federation (AAF)
  • The Coca-Cola Company
  • Association of National Advertisers (ANA)
  • The Clorox Company
  • PepsiCo, Inc.
  • Arnold & Porter Kaye Scholer LLP
  • Ferrero USA, Inc.
  • Verizon Communications, Inc.
  • Patterson Belknap Webb & Tyler LLP
  • McGuireWoods LLP
  • Google, Inc.
  • Hostess Brands, LLC
  • Bayer Healthcare, LLC
  • Arbonne International, LLC
  • Danone North America, PBC
  • Foley Hoag, LLP
  • Colgate-Palmolive Company
  • Davis Wright Tremaine LLP
  • S.C. Johnson & Son, Inc.
  • Creative Consumer Concepts (C3)
  • Perkins Coie LLP
  • Vesync Corporation
  • Pokémon Company International
  • 4A's
  • Manatt, Phelps & Phillips, LLP
  • MATTEL, Inc.
  • Inspire Brands
  • Mazda North American Operations
  • Reed Smith LLP
  • Capital One
  • Market America Worldwide
  • Spin Master, Ltd.
  • JP Morgan Chase Credit Card
  • Oral Essentials, Inc.
  • Arent Fox LLP
  • Haynes and Boone, LLP
  • Davis & Gilbert LLP
  • Venable LLP
  • GameFam
  • The Procter & Gamble Company
  • Katten Muchin Rosenman LLP
  • National Basketball Association (NBA)
  • Paramount
  • Keller and Heckman LLP
  • Haleon
  • Olshan Frome Wolosky LLP
  • Simpson Thatcher & Bartlett LLP
  • Nu Skin Enterprises, Inc.
  • Georgia-Pacific LLC
  • Proskauer Rose LLP
  • Faegre Drinker Biddle & Reath LLP
  • Foley & Lardner LLP
  • Direct Selling Association (DSA)
  • DLA Piper LLP
  • Kramer Levin Naftalis & Frankel LLP
  • SuperAwesome, Inc.
  • Council for Responsible Nutrition (CRN)
  • BIC Corporation
  • Reckitt Benckiser LLC
  • Alticor
  • Warner Bros. Discovery Inc.
  • BISSELL
  • Nestle USA, Inc.
  • Loeb & Loeb, LLP
  • Great Healthworks, Inc.
  • L'Oréal USA, Inc.
  • Purdy Smith
  • The Boston Beer Company
  • Lucid Group, Inc.
  • The Walt Disney Company
  • General Mills, Inc.
  • GuruNanda LLC
  • National Confectioners Association (NCA)
  • Kellanova
  • Post Consumer Brands, LLC
  • Meta
  • The Hershey Company
  • The ADT Corporation
  • Keurig Dr. Pepper, Inc.
  • White & Case LLP
  • Mars, Inc.
  • Campbell Soup Company
  • Dyson, Inc.
  • T-Mobile USA, Inc.
  • Church & Dwight Co, Inc.
  • Nissan North America, Inc.
  • Crowell & Moring LLP
  • McDonald's USA

CEO Spotlight

Thought leadership on pressing topics and emerging issues from BBB National Programs President & CEO Eric D. Reicin.  

The Compelling Need for Academic Research on Industry Self-Regulation

Industry self-regulation remains largely misunderstood. As Arizona State University pilots a new soft law and industry self-regulation curricula this year for second and third-year law students to help increase exposure to this topic, additional academic research into the conditions that would expand industry self-regulation’s impact is necessary. 

Upcoming Events

View all events

2025 National Advertising Division Annual Conference

September 15-17, 2025
Washington D.C.
The National Advertising Division (NAD) annual conference, NAD 2025 will convene advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and navigate the dynamic advertising landscape, best practices and trends, and perspectives on what’s coming next.

Lorem ipsum odor amet

September 15-17, 2025
City, State
The National Advertising Division (NAD) annual conference, NAD 2025 will convene advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and navigate the dynamic advertising landscape, best practices and trends, and perspectives on what’s coming next.