Kids Industry Connect

The 2025 Kids Industry Connect Summit brings together industry leaders to explore the fast-evolving landscape of marketing to children and teens in the United States. Connect with like-minded, forward-thinking brands for engaging sessions and CLE credit.

Navigating California's Lemon Law

BBB National Programs is helping manufacturers comply with California's Assembly Bill No. 1755, which introduces significant lemon law changes if a consumer intends to seek restitution or replacement of a motor vehicle.

Political Ads Guidance

The Digital Advertising Accountability Program has issued new guidance on How to Ensure Transparency in Political Advertising to educate advertisers sponsorship transparency requirements for online and mobile political ads.

The COPPA Rule

The Federal Trade Commission (FTC) finalized its changes to the Children’s Online Privacy Protection Act (COPPA) Rule, and Congress is re-examining COPPA 2.0. CARU breaks down what you need to know. 

Automotive Disputes

BBB AUTO LINE helps settle vehicle warranty and lemon law disputes without the need for an attorney. But it is important to understand eligibility, which can depend on a number of factors such as the manufacturer of your vehicle.

In the News

The House Committee on Energy and Commerce issued an RFI inviting stakeholders to share their insights and suggestions on the newly formed data privacy working group. BBB National Programs appreciated the opportunity to comment on the need for such a framework as well as our recommendations for its development.

Our Impact

Keeping Advertising Honest

Promoting truthful, transparent, responsible advertising through self-regulation, monitoring, and enforcement.

Achieving Privacy Accountability

Advancing privacy best practices and operating independent, third-party accountability programs to help businesses and consumers navigate the digital marketplace.

Protecting Children & Teens Online

Protecting children from deceptive or inappropriate advertising and ensuring that, in an online environment, children’s data is collected and handled responsibly.

Resolving Consumer Disputes

Success in neutral impartial mediation and arbitration for nearly 40 years, including BBB AUTO LINE, class action arbitration, and custom programs.

Emerging Issues & Programs

BBB National Programs is continuously working on new programs and initiatives to support the evolving business landscape.

Explore BBB National Programs

Our independent industry self-regulation, accountability, and dispute resolution programs have a long track record of success, beginning with the founding of our National Advertising Division in 1971. Today, we operate more than 20 self-regulation and dispute resolution programs.

California Lemon Law Civil Action Arbitration

California Lemon Law Civil Action Mediation

Center for Industry Self-Regulation

Children’s Confection Advertising Initiative

Children's Advertising Review Unit (CARU)

Children's Food & Beverage Advertising Initiative (CFBAI)

Data Privacy Framework (DPF) Services

Digital Advertising Accountability Program (DAAP)

Digital Health Privacy Program (DHPP)

Direct Selling Self-Regulatory Council (DSSRC)

Ford Extended Service Arbitration

Global Cross-Border Privacy Rules (CBPR)

National Advertising Division (NAD)

National Advertising Review Board (NARB)

Privacy Recognition for Processors (PRP) Certification

Vendor Privacy Program Certification

Volkswagen Car-Net & Audi Connect

Media & Resources

Our National Partners

  • Arbonne International, LLC
  • Henkel North America
  • Kramer Levin Naftalis & Frankel LLP
  • SafeGuard Privacy, Inc.
  • BISSELL
  • Inspire Brands
  • AlEn USA, LLC
  • American Advertising Federation (AAF)
  • Church & Dwight Co, Inc.
  • Capital One
  • Tempur Sealy International, Inc.
  • Conagra Brands, Inc.
  • Hostess Brands, LLC
  • MATTEL, Inc.
  • Mazda North American Operations
  • Market America Worldwide
  • Arnold & Porter Kaye Scholer LLP
  • Manatt, Phelps & Phillips, LLP
  • Interactive Advertising Bureau (IAB)
  • LEGO Systems, Inc.
  • Georgia-Pacific LLC
  • Unilever United States, Inc.
  • Haynes and Boone, LLP
  • McDonald's USA
  • McGuireWoods LLP
  • Covington & Burlington LLP
  • Livewire Group
  • Simpson Thatcher & Bartlett LLP
  • Creative Consumer Concepts (C3)
  • Campbell Soup Company
  • White & Case LLP
  • Oral Essentials, Inc.
  • Ferrero USA, Inc.
  • Patterson Belknap Webb & Tyler LLP
  • Overstock.com
  • Pokémon Company International
  • The Coca-Cola Company
  • Kellanova
  • Proskauer Rose LLP
  • GuruNanda LLC
  • S.C. Johnson & Son, Inc.
  • Kirkland & Ellis LLP
  • The Bazooka Companies, Inc.
  • Meta
  • Hyundai Motor America
  • Mondelez International, LLC
  • Association of National Advertisers (ANA)
  • Nestle USA, Inc.
  • Sharkninja Operating LLC
  • Arent Fox LLP
  • Alticor
  • Bayer Healthcare, LLC
  • Council for Responsible Nutrition (CRN)
  • Kilpatrick Townsend & Stockton LLP
  • Ferrara Candy Company
  • Lucid Group, Inc.
  • Google, Inc.
  • Plexus Worldwide
  • Haleon
  • Keller and Heckman LLP
  • Faegre Drinker Biddle & Reath LLP
  • Direct Selling Association (DSA)
  • Davis & Gilbert LLP
  • Kimberly-Clark Corporation
  • Foley & Lardner LLP
  • Nu Skin Enterprises, Inc.
  • Mars, Inc.
  • The Clorox Company
  • Dyson, Inc.
  • Ford Motor Company
  • Kelley Drye & Warren LLP
  • Nissan North America, Inc.
  • Expedia, Inc.
  • GameFam
  • Osano, Inc.
  • Reed Smith LLP
  • Hasbro, Inc.
  • General Mills, Inc.
  • Verizon Communications, Inc.
  • Danone North America, PBC
  • Purdy Smith
  • National Confectioners Association (NCA)
  • Venable LLP
  • Olshan Frome Wolosky LLP
  • Kao USA Inc.
  • Hormel Foods Corporation
  • Paramount
  • Davis Wright Tremaine LLP
  • Coty, Inc.
  • Foley Hoag, LLP
  • Loeb & Loeb, LLP
  • The Boston Beer Company
  • BakerHostetler
  • Melaleuca, Inc.
  • Warner Bros. Discovery Inc.
  • PepsiCo, Inc.
  • Perkins Coie LLP
  • The Hershey Company
  • Frankfurt, Kurnit, Klein & Selz PC
  • JP Morgan Chase Credit Card
  • Burger King Corporation
  • Keurig Dr. Pepper, Inc.
  • 4A's
  • Spin Master, Ltd.
  • The Kraft Heinz Company
  • Reckitt Benckiser LLC
  • Crowell & Moring LLP
  • SuperAwesome, Inc.
  • BIC Corporation
  • L'Oréal USA, Inc.
  • The ADT Corporation
  • The Procter & Gamble Company
  • The Walt Disney Company
  • National Basketball Association (NBA)
  • T-Mobile USA, Inc.
  • Vesync Corporation
  • DLA Piper LLP
  • Colgate-Palmolive Company
  • Lindt & Sprungli USA, Inc.
  • Great Healthworks, Inc.
  • Post Consumer Brands, LLC
  • Katten Muchin Rosenman LLP

CEO Spotlight

Thought leadership on pressing topics and emerging issues from BBB National Programs President & CEO Eric D. Reicin.  

The Compelling Need for Academic Research on Industry Self-Regulation

Industry self-regulation remains largely misunderstood. As Arizona State University pilots a new soft law and industry self-regulation curricula this year for second and third-year law students to help increase exposure to this topic, additional academic research into the conditions that would expand industry self-regulation’s impact is necessary. 

Upcoming Events

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2025 National Advertising Division Annual Conference

September 15-17, 2025
Washington D.C.
The National Advertising Division (NAD) annual conference, NAD 2025 will convene advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and navigate the dynamic advertising landscape, best practices and trends, and perspectives on what’s coming next.

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September 15-17, 2025
City, State
The National Advertising Division (NAD) annual conference, NAD 2025 will convene advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and navigate the dynamic advertising landscape, best practices and trends, and perspectives on what’s coming next.