National Partners

BBB National Programs’ National Partners influence the future of regulation in their industry. Be proactive in shaping industry-wide standards and demonstrate to stakeholders your commitment to accountability on important issues.
Become a National Partner National Partner Committees

A few of our National Partners

  • 4A's
  • The ADT Corporation
  • AlEn USA, LLC
  • Alticor
  • American Advertising Federation (AAF)
  • American Optometric Association
  • Arbonne International, LLC
  • Arent Fox LLP
  • Arnold & Porter Kaye Scholer LLP
  • Association of National Advertisers (ANA)
  • BakerHostetler
  • Bayer Healthcare, LLC
  • The Bazooka Companies, Inc.
  • BIC Corporation
  • BISSELL
  • The Boston Beer Company
  • Burger King Corporation
  • Campbell Soup Company
  • Capital One
  • Church & Dwight Co, Inc.
  • The Clorox Company
  • The Coca-Cola Company
  • Colgate-Palmolive Company
  • Conagra Brands, Inc.
  • Coty, Inc.
  • Council for Responsible Nutrition (CRN)
  • Covington & Burlington LLP
  • Creative Consumer Concepts (C3)
  • Crowell & Moring LLP
  • Danone North America, PBC
  • Davis & Gilbert LLP
  • Davis Wright Tremaine LLP
  • Direct Selling Association (DSA)
  • DLA Piper LLP
  • Dyson, Inc.
  • Expedia, Inc.
  • Faegre Drinker Biddle & Reath LLP
  • Ferrara Candy Company
  • Ferrero USA, Inc.
  • Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
  • Foley & Lardner LLP
  • Foley Hoag, LLP
  • Ford Motor Company
  • Frankfurt, Kurnit, Klein & Selz PC
  • GameFam
  • General Mills, Inc.
  • Georgia-Pacific LLC
  • Google, Inc.
  • Haleon
  • Hasbro, Inc.
  • Haynes and Boone, LLP
  • Henkel North America
  • The Hershey Company
  • Hormel Foods Corporation
  • Hostess Brands, LLC
  • Hyundai Motor America
  • Inspire Brands
  • Interactive Advertising Bureau (IAB)
  • JP Morgan Chase Credit Card
  • Kao USA Inc.
  • Katten Muchin Rosenman LLP
  • Kellanova
  • Keller and Heckman LLP
  • Kelley Drye & Warren LLP
  • Keurig Dr. Pepper, Inc.
  • Kilpatrick Townsend & Stockton LLP
  • Kimberly-Clark Corporation
  • Kirkland & Ellis LLP
  • The Kraft Heinz Company
  • Kramer Levin Naftalis & Frankel LLP
  • LEGO Systems, Inc.
  • Lindt & Sprungli USA, Inc.
  • Livewire Group
  • Loeb & Loeb, LLP
  • L'Oréal USA, Inc.
  • Lucid Group, Inc.
  • Manatt, Phelps & Phillips, LLP
  • Market America Worldwide
  • Mars, Inc.
  • MATTEL, Inc.
  • Mazda North American Operations
  • McDermott Will & Emory, LLP
  • McDonald's USA
  • McGuireWoods LLP
  • Melaleuca, Inc.
  • Meta
  • Mondelez International, LLC
  • Munck Wilson Mandala LLC
  • National Basketball Association (NBA)
  • National Confectioners Association (NCA)
  • Naver Z USA
  • Nestle USA, Inc.
  • Nissan North America, Inc.
  • Nu Skin Enterprises, Inc.
  • Olshan Frome Wolosky LLP
  • Oral Essentials, Inc.
  • Osano, Inc.
  • Overstock.com
  • Paramount
  • Patterson Belknap Webb & Tyler LLP
  • PepsiCo, Inc.
  • Perkins Coie LLP
  • Plexus Worldwide
  • Pokémon Company International
  • Post Consumer Brands, LLC
  • The Procter & Gamble Company
  • Proskauer Rose LLP
  • Purdy Smith
  • Reckitt Benckiser LLC
  • S.C. Johnson & Son, Inc.
  • SafeGuard Privacy, Inc.
  • Sharkninja Operating LLC
  • Simpson Thatcher & Bartlett LLP
  • Spin Master, Ltd.
  • SuperAwesome, Inc.
  • Tempur Sealy International, Inc.
  • T-Mobile USA, Inc.
  • Unilever United States, Inc.
  • Venable LLP
  • Verizon Communications, Inc.
  • The Walt Disney Company
  • Warner Bros. Discovery Inc.
  • White & Case LLP
  • Wilson Sonsini Goodrich & Rosati

Help Shape the Future

National Partners are champions of independent industry self-regulation, data privacy, consumer protection, and truth and accuracy in advertising. They support our work as the leading voice for industry self-regulation.

  • Access

    Face-time with subject matter experts, attend exclusive events and roundtables, and receive members-only news and program updates

  • Community

    Expansive networking opportunities with companies committed to advancing marketplace trust and influencing industry behavior

  • Influence

    Shape the future of industry self-regulation through program committees, working groups, and more

Exclusive Opportunities

National Partners make an impact by serving on issue-specific program committees and working groups where companies have their brand voice heard and make a direct impact on the industries they represent.

Receive discounted registration and sponsorship opportunities, attend a networking dinner, or participate in our exclusive Hot Topics events across the country.

As a National Partner, access real-time case and news alerts through the National Partner Newsline, industry and program news through the National Partner monthly newsletter, and more.

Our Impact

Keeping Advertising Honest

Promoting truthful, transparent, responsible advertising through self-regulation, monitoring, and enforcement.

Achieving Privacy Accountability

Advancing privacy best practices and operating independent, third-party accountability programs to help businesses and consumers navigate the digital marketplace.

Protecting Children & Teens Online

Protecting children from deceptive or inappropriate advertising and ensuring that, in an online environment, children’s data is collected and handled responsibly.

Resolving Consumer Disputes

Success in neutral impartial mediation and arbitration for nearly 40 years, including BBB AUTO LINE, class action arbitration, and custom programs.

Emerging Issues & Programs

BBB National Programs is continuously working on new programs and initiatives to support the evolving business landscape.

News & Thought Leadership