Cross-Border Privacy Rules (CBPR)

The Global Cross Border Privacy Rules System (Global CBPR) is an internationally recognized data privacy certification system available to U.S. organizations and their global subsidiaries. As an approved Accountability Agent, BBB National Programs works one-on-one with your business to demonstrate compliance with established data privacy standards.

Trusted Privacy Seals

The Global CBPR certification is for U.S based data controllers. Its counterpart is the Global Privacy Recognition for Processors (PRP) certification, which focuses on requirements for data processors.

The Vendor Privacy Program (VPP) is BBB National Programs’ independently operated certification for non-U.S. based processors.

  • Certifications serve as a reliable beacon, demonstrating that your business handles personal information in a manner that meets or exceeds recognized privacy safeguards.
  • Self-verifying seals appear on the privacy policies of every certified business, linking to a web page that explains the scope of the business’s privacy commitments and allows consumers to submit data privacy complaints.
  • Certified business receive a customized and confidential Findings Report, showing how its policies and procedures meet each Program Requirement.


All certifications are backed by BBB National Programs’ commitment to delivering independent accountability in line with your privacy practices.

Guidelines & Procedures

Participating businesses make a public commitment that their data protection policies and practices will meet the privacy standards specified in the Program Requirements.

File a Complaint

 As a consumer, if you have a privacy complaint about a participating business, you may submit it to our program. Our process is free of charge for individual consumers. Where necessary, consumers may also direct their questions and complaints to the relevant Privacy Enforcement Authority in the United States, the U.S. Federal Trade Commission (FTC).

Why BBB National Programs?

Complaint Resolution

Privacy commitments are backed by transparent dispute resolution procedures endorsed by the Global CBPR member economies, trusted by consumers and businesses.

Consistent Protections

Helping participants implement strong baseline protections in support of a global approach to privacy program management.

Consumer Empowerment

Certified companies provide consumers with the opportunity to access and correct their personal data, no matter where they live.

Apply Now

STEP 1: Confirm your company is eligible 

STEP 2: Submit the application form to BBB National Programs 

STEP 3: Review and refine relevant data privacy policies and practices with a BBB National Programs certification specialist to confirm that they meet Program Requirements 

STEP 4: Receive your company’s customized findings report along with access to the BBB National Programs certification seal

Media & Resources

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