Ad Watchers: Clear and Conspicuous Disclosures: Can You Read the Fine Print?

For this rare episode of Ad Watchers, Eric and Annie dive into the fine print to discuss disclosures. The what, when, where, and how of ensuring consumers receive the material information they need to make an informed purchasing decision. 

From small fonts to fast talking and distracting music, our hosts revisit this common issue area in advertising law, discuss what it takes for a disclosure to be considered clear and conspicuous, and share some lessons learned from a series of advertisements, both print and in TV commercials, that didn’t quite meet the clear and conspicuous standard. 

For more, listen to Season 1’s episode covering the 4 P’s of a proper disclosure: prominence, presentation, placement, and proximity.