The Confidence and Perception Behind Online Reviews
Aug 19, 2020
You’ve likely heard about fake news, but how much have you heard about fake reviews? For the majority, online reviews and ratings hold considerable merit in influencing purchasing decisions. They have integrated into a form of advertising for today’s companies. People feel more assured about spending their money on brands with five-star reviews than those with little to no feedback. A purpose that was once fulfilled primarily by word-of-mouth and social cues has been replaced by reviews and ratings to validate consumer investments.
But what if this validation is based on lies?
Fake, also known as fraudulent reviews, are not a new concept, but their presence is becoming progressively harder to detect as technology improves. In our digital world, which is in a heightened state due to the circumstances of the COVID-19 pandemic, the influence reviews have is now intensified.