Likely to be Accessed: Do You Know Who Your Users Are?

July 17, 2024

 

 

Join us for this episode of Priv, where Dona Fraser is joined by Phyllis Marcus of Hunton Andrews Kurth to discuss the broad operational, financial, and logistical impacts and challenges of trying to protect both children and teens online under the same laws and regulations. 

Marcus and Fraser explain how we got here and where exactly it is that we are today, and then explore current business challenges related to verifiable parental consent, some new technological solutions like biometrics that are on the table, and the responsibility of third-party operators. 

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Additional Resources:

[Webinar] Getting Age Assurance Right

[Webinar] What’s Next in Children’s Privacy: An Update on the FTC’s Proposed Changes to the COPPA Rule

[Blog] Hunton Andrews Kurth blog

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Key Takeaways:

  • (02:41) Children’s Privacy Landscape - Children's privacy laws, such as COPPA, have evolved over time to address the challenges posed by new technologies and online platforms.
  • (06:30) Shifting Responsibility - The responsibility for protecting children's privacy is shifting from parents to the entire ecosystem, including platforms and service providers.
  • (13:17) Verifiable Parental Consent - Verifiable parental consent is a key consideration for companies that collect personal information from children, and there are various mechanisms available to obtain consent.
  • (20:30) Third-Party Liability - Third-party liability is an important aspect of children's privacy laws, holding not just first-party operators but also third parties accountable for compliance.
  • (32:23) Holding Platforms Accountable - The role of platforms in protecting children's privacy is still evolving, with discussions around consent management and the sharing of age information.
  • (39:39) A Look to the Future - The future of children's privacy laws is uncertain, with potential updates to COPPA and ongoing debates about the role of federal and state legislation.