National Advertising Division Finds Spectrum's 'Most Consistent Download Speeds' Claim Supported
New York, NY – April 5, 2023 – In a Fast-Track SWIFT challenge brought by AT&T Services, Inc., the National Advertising Division (NAD) of BBB National Programs determined that Charter Communications, Inc. substantiated the “most consistent download speeds” claim for its Spectrum Internet service.
Fast-Track SWIFT is an expedited challenge process designed for single-issue advertising cases brought to NAD, the truth-in-advertising watchdog of BBB National Programs. AT&T challenged Charter’s claim that it has the “most consistent download speeds” in two television commercials. Both commercials include a small print disclosure beneath the challenged claim that reads “Based on comparison of fiber participants in the 2023 Measuring Broadband America Report.”
Because the results of the Federal Communications Commission’s 2023 Measuring Broadband America Report demonstrated that Charter has “the most consistent download speeds” as compared to other internet service providers with which it competes, NAD concluded that the claim is supported.
NAD determined that the AT&T challenge was appropriate for Fast-Track SWIFT because it presented the single issue as to whether Charter’s comparative internet speed claim is supported.
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