In National Advertising Division Fast-Track SWIFT Case, Verizon Voluntarily Discontinues Certain 5G Home Internet Service Claims

New York, NY – January 29, 2024 – BBB National Programs’ National Advertising Division has closed a Fast-Track SWIFT challenge initiated by Charter Communications, Inc. regarding express and implied advertising claims for Verizon Communications Inc.’s 5G Home Internet service.  

Fast-Track SWIFT is an expedited process designed for single-issue advertising cases brought to the National Advertising Division (NAD).

The challenged claims were featured in a holiday themed commercial. Charter argued that, in promoting its “5G Home Plus” plan with a “Whole Home Wi-Fi” feature, Verizon made unsupported disparaging claims about the Wi-Fi service provided by competitors, such as Charter. 

Verizon informed NAD that it had permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the claims, for compliance purposes, as though NAD recommended they be discontinued. 

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB procedures, this release shall not be used for advertising or promotional purposes.