National Advertising Review Board Announces its 2020 Panel Members

New York, NY – December 12, 2019 – BBB National Programs is pleased to announce the 2020 National Advertising Review Board (NARB) Panel Members for 2020. The NARB Panel Members are selected for their standing and expertise in the advertising field to serve with the advertising industry’s only peer-review organization.

NARB is the appellate body for the advertising industry's program of self-regulation. Parties to a National Advertising Division (NAD) matter may appeal (or, in the case of the challenger, petition for a right to appeal) the decision to a five-member NARB panel for an independent review.

For 2020, NARB Panel Members will be made up of 87 distinguished leaders from three different categories: (i) national advertisers (49), (ii) advertising agencies (26), and (iii) public members (academics and other members of the public sector) (12). Each appellate panel consists of five members from the NARB pool with three national advertising representatives, one agency representative, and one public sector representative.

NARB Panel Members are nominated for their stature and experience in their respective fields. Nominations are primarily made by the BBB National Programs, Inc., Association of National Advertisers, American Association of Advertising Agencies, and American Advertising Federation. The initial term is two years, and each member is eligible to be re-appointed for two additional two-year terms.

Due to a rise in the number of appeals in the last few years, NARB has increased the number of NARB Panel Pool Members in 2020 from 71 to 87. Even with the recent increases in appeals, 85 percent of NAD decisions are not appealed. 

NARB provides for industry peer review of NAD decisions, helping to promote the voluntary compliance that is a pillar of industry self-regulation. Five-member NARB panels are convened to review disputed decisions of NAD and Children’s Advertising Review Unit (CARU). NARB panelists examine the record of NAD or CARU proceedings and make determinations as to the truth and accuracy of the advertising claims at issue. More information about the NARB process is here.

“NARB’s reputation and standard of excellence is well-known in the advertising industry and our 2020 NARB Panel is no exception,” said Eric D. Reicin, President and Chief Executive Officer of BBB National Programs, Inc. “The advertising landscape is evolving. In this dynamic environment, the self-regulation work of the NARB is essential to creating a more trusted and safer marketplace for business and consumers.”

“I am honored to be the Chair of NARB and proud of the work this group accomplishes to ensure the success of self-regulation of the advertising industry,” said Kenneth A. Plevan, NARB Chair. “Helping to maintain an advertising environment where trust exists between business and consumers is an important endeavor and I am eager to continue this work.”

Following is the list of new NARB Panel Members for 2020:

 

2020 NARB Public Members

  • Jenny Buschhorn, Assistant Professor of Practice, Texas State University
  • Allen Garcie, MFA, Associate Professor of Digital Arts, Louisiana State University Shreveport
  • Tim Hendrick, Associate Professor, Advertising, San Jose State University

 

2020 NARB Agency Members

  • Wendy Aldrich, EVP, Managing Partner, Universal McCann
  • Michael Bassik, Chief Executive Officer, Assembly
  • Laura Jean Bracken, President/COO, Palisades
  • Dean Broadhead, CEO, broadhead.
  • Brad Casper, CEO, OH Partners
  • Lee Hsieh, Sr. Partner, Director of Marketing and Customer, WPP/Midas Exchange
  • Krista Nicholson, President, Motive
  • Tom Stein, Chairman and Chief Client Officer, Stein IAS

 

2020 NARB Advertiser Members

  • Homi Battiwalla, Senior Director of Marketing Capabilities, PepsiCo Global
  • Stuart Burkhoff, Senior Director, Media Strategy and Planning, Altice USA
  • Amy Bytell, Senior Marketing Manager, Media, Subway
  • Jason Chebib, Vice President, Planning and Insights, Diageo
  • Olivier Fleurot, Ph.D., Vice-President, Research, Development & Engineering, SC Johnson
  • Linda Gharib, Director, Marketing Communications & Media - Legal & Regulatory U.S., Wolters Kluwer
  • Daniel Glantz, Advertising & Sponsorship, AIG
  • Jodi Harris, Vice President, Marketing Culture and Learning, Ab-InBev/Anheuser-Busch
  • Renee Milliaressis, Chief Media Officer, Colgate-Palmolive
  • Justin Parnell, Senior Director, OREO, Mondelez International, Inc.
  • Lauren Radcliffe, VP, Media and Acquisition, E*TRADE Financial Corp.
  • Jack Teuber, Creative Leader, PwC
  • Doug Zarkin, Vice President, Chief Marketing Officer, Pearle Vision

 

Following is the list of NARB Panel Members who will continue their service in 2020:

Continuing NARB Panel Members

  • Oscar Chilabato, Associate Professor, Johnson & Wales University
  • Steven R. Hall, Senior Lecturer, University of Illinois
  • Scott Hamula, Associate Professor and Chair, Strategic Communications, Ithaca College
  • Michael Hoefges, J.D., Ph.D., Associate Professor Emeritus, University of North Carolina at Chapel Hill
  • Alice Kendrick, Professor of Advertising, Southern Methodist University
  • David Koranda, Professor of Practice, University of Oregon
  • Peg Murphy, Assoc. Prof./Communication Dept. & AAF AdClub Advisor, Columbia College Chicago
  • Jef Richards, Ph.D., JD, Chair & Professor, Advertising & Public Relations, Michigan State University
  • Jan Wicks, Professor & Vice Chair, University of Arkansas
  • John Aguillard, Operations and Advertising, Worldwide Auctioneers
  • Holly Aguirre, President, New Honor Society
  • Michael Bollinger, President, Smith Brothers Agency, LP
  • Tracy Broderick, President, Karsh Capan
  • Michael Brunner, Chief Executive Officer, Brunner
  • Jeffrey Buntin, Jr., President & CEO, The Buntin Group
  • Faruk Capan, CEO, InTouch Solutions
  • Dave Fitzgerald, Founder & Chairman Emeritus, Fitzco
  • Dan Fromm, President/COO, Barkley US
  • Andrew Graff, Chief Executive Officer, Allen & Gerritsen
  • Cary Hatch, CEO & Brand Advocate, MDB Communications
  • Pete Imwalle, EVP Chief Operating Officer, RPA Advertising
  • Patrick Kiss, President, BSSP
  • John McCafferty, President/Creative Director, McCafferty Advertising
  • Michael McCartney, Chief Integration Officer, The Sandbox Agency
  • James Tenny, Founder & CEO, Blackbird Communications Group, LLC
  • Meredith Vaughan, CEO, Vladimir Jones
  • Richard Ward, President & CEO, 22squared
  • Jason Adamski, Director US Media Investments, Ferrero USA, Inc.
  • Tim Alessi, Director of New Product Development, LG Electronics
  • Ron Amram, Global Media Lead, The Heineken Company
  • Maya Battle, Assistant Director, RHPG Digital Campaigns and Media Planning, Penguin Random House
  • John Bell, VP Enterprise Digital Marketing, Travelers Insurance
  • Adam Benaroya, Head of Global Media & Performance Marketing, Hewlett Packard Enterprise
  • Dave Berlin, Director, Digital Business Development, BP/Castrol
  • Katrina Bott, Director, Global Strategic Sourcing, Capri Holdings Limited
  • Ivy Brown, SVP, Head of Brand and Community Marketing, TD Bank
  • Charles Chappell, Head of Global Media and Agency Excellence, The Hershey Company
  • Mark Clowes, Director, Advertising & Communications, Starr Companies
  • Abby Cohn, Vice President, Brand & Communications, SK Group
  • Michael Cruz, Senior Director, Brand Marketing & Communications, New York Road Runners
  • David Dobbins, Media and Print Services Director, Boehringer Ingelheim Pharmaceuticals, Inc.
  • Russ Findlay, Chief Marketing Officer, President, Partner, Hiscox USA
  • Matt Fitzpatrick, Director & Associate General Counsel – Beauty Care and Fabric & Home Care, The Procter & Gamble Co.
  • John Fredette, Director, Brand Marketing & Global Advertising, Xerox Corporation
  • Jennifer Gardner, Senior Director of Media, North America, Unilever
  • Scott Grenz, Director, Media Buying NA, GlaxoSmithKline
  • Kevin Holowicki, Executive Vice President, Spark Foundry
  • Benjamin Jankowski, Group Head, Global Media, Mastercard
  • Valerie Light, Formerly Manager, Broadcast Production, Verizon Communications (now freelance consultant)
  • Jim Low, President, Rip Van
  • Jason Morros, Vice President Head of Integrated Marketing, Edison Properties
  • James Pardes, Formerly VP, Marketing & Communications, LiveOnNY
  • Lou Paskalis, Senior VP, Global Media Executive, Bank of America
  • Anna Ritchie, Director, Content and Community, Pepperidge Farm, Inc.
  • Glenn Roginski, Director, Marketing Lab – Media, Pfizer
  • David Ronk, Executive Director of Media & Channel Strategy, JPMorgan Chase
  • Cassidy Sehgal, Vice President, Digital & Advertising Counsel, L’Oréal
  • Charlie Shin, VP, CRM & Analytics, Major League Soccer
  • Manos Spanos, SVP/CMP Brand Marketing Yogurt BU - USA, Danone
  • David Strome, VP Media Services- Americas, LVMH Moët Hennessy Louis Vuitton
  • Amanda Zaky, Senior Manager of Digital Media, Mars Snackfood US